When I first started my dog Charlie’s Instagram account, my intention was never to get a lot of followers or “make her famous.” It started out as a separate account I created where friends and family could follow her adventures, without constantly flooding my own social media feed with cute puppy photos. (Guilty!) Cut to a few years later, plus adopting another dog, and here we are with close to 200,000 followers combined on our social media platforms. (Psst, you can follow them too: @puppynamedcharlie) As a Social Media director, and self-acclaimed dog momager, here are a few words of wisdom I have for someone looking to grow their account organically.
Conversation